How the unified inbox handles Facebook & Instagram messages
Web
Updated Aug 2026
Meta Manager’s unified inbox brings your Facebook Page and Instagram messages and comments into one place in RushFlow. A signature-verified webhook receiver ingests them, flags leads and keywords, filters spam, and lets you reply with saved templates - so social conversations are handled where your business already lives.
Step by step
- Connect your channelsFirst connect Facebook/Instagram and save the webhook security handshake so Meta can deliver messages.
- Open the inboxWeb: Meta Manager → Inbox. Conversations appear as messages and comments arrive.
- ReplyOpen a conversation and reply. Use saved templates for common answers to reply faster.
- Act on leadsLeads and keyword hits are flagged; you can turn a promising chat into an order.
What it does
- Ingests Page/Instagram messages and comments via a verified webhook
- Keyword and lead detection, plus spam filtering
- Reply with saved templates
- Feeds the customer CDP and automation
The webhook receiver works once channels are connected; live polling of history is credential-gated. AI auto-reply is an optional hook, not on by default - see AI features.
Frequently asked questions
Can I reply to Facebook and Instagram messages in RushFlow?
Yes. The unified inbox ingests Page and Instagram messages and comments, flags leads/keywords, filters spam, and lets you reply with saved templates.
Does it handle comments too, not just DMs?
Yes - both messages and comments are ingested into the inbox.
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