Meta Manager - Facebook, Instagram & WhatsApp in RushFlow
Meta Manager is a RushFlow module that connects your Facebook, Instagram and WhatsApp to your business. It does five things: server-side tracking (Meta’s Conversions API), a unified inbox for messages and comments, an automation engine, analytics with attribution, and a lightweight customer data platform (CDP). It’s an installable module you turn on when you need it.
What it covers
- Meta Pixel + Conversions API - reliable server-side event tracking
- Unified inbox - Facebook/Instagram messages and comments in one place
- Automation - IF/THEN rules (tag, auto-reply, send event, webhook, score)
- Analytics - funnel, source attribution, match quality and ROAS
- Customer CDP - identity merge, timeline and lead scoring
What works out of the box vs what needs setup
Be clear on this before you start:
| Capability | Status |
|---|---|
| Server-side tracking (Conversions API), dedup, retry, logging | Works out of the box |
| Webhook inbox receiver, automation, analytics, CDP | Works out of the box |
| Facebook/Instagram live polling, Shopify/Woo live sync, ad ROAS pull | Credential-gated - activate by adding Meta tokens in Settings |
| AI auto-reply, AI order drafting, AI lead scoring/optimisation | Architecture hooks only - not live in this module; enabled by a future AI module |
Where to find it
Install it from Module Settings, then open Meta Manager from the sidebar (or visit /meta-manager).
Frequently asked questions
What is Meta Manager in RushFlow?
A module that connects Facebook, Instagram and WhatsApp to your business - server-side Conversions API tracking, a unified inbox, automation, analytics with attribution, and a customer CDP.
Does it work without a Meta developer account?
The core - server-side tracking, the webhook inbox, automation, analytics and CDP - works out of the box. Live Facebook/Instagram polling, store sync and ad ROAS need Meta tokens; AI features are optional hooks.
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