How to automate replies and actions with rules
Web
Updated Aug 2026
Meta Manager includes an IF/THEN automation engine. Define rules that watch incoming activity and take an action - tag a conversation, auto-reply, send an event, call a webhook, or set a score - so routine handling runs itself and your team focuses on real conversations.
Step by step
- Open AutomationWeb: Meta Manager → Automation.
- Create a ruleSet the condition (IF) - e.g. a keyword or a lead signal - and the action (THEN).
- Choose the actionPick from: tag, auto-reply, send an event, trigger a webhook, or set a score on the customer.
- Enable and monitorTurn the rule on; it runs against incoming activity.
What you can automate
- Auto-reply to common questions
- Tag and route conversations
- Send a tracking event on a trigger
- Fire a webhook to another system
- Set a lead/intent score
Auto-reply here is rule-based. AI-generated replies are a separate optional hook - see AI features.
Frequently asked questions
Can I auto-reply to Facebook/Instagram messages?
Yes. Build an automation rule with an IF condition (e.g. a keyword) and a THEN action of auto-reply - plus tag, send event, webhook or set score.
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