AI features in Social Media Manager - what’s there and what’s optional
Social Media Manager is AI-ready: it has built-in hooks for AI replies, AI comment replies, AI order drafting from a conversation, AI lead scoring and AI campaign optimisation. Being honest about scope: these are architecture hooks - the module ships without live AI, and they activate when an AI provider is enabled. Everything else in Social Media Manager works without them.
The AI hooks
Each of these is a place where AI plugs in, rather than something running by default:
- AI-generated replies to messages
- AI replies to comments
- AI drafting an order from a conversation transcript
- AI lead scoring
- AI campaign optimisation
Frequently asked questions
Does Social Media Manager reply to messages with AI?
It is AI-ready with hooks for AI replies, comment replies, order drafting, lead scoring and campaign optimisation. These activate when an AI provider is enabled; without it, rule-based auto-reply and manual actions cover the same needs.
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