How to rank customers with RFM analytics
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Updated Aug 2026
Not all customers are equal, and RFM tells you how. RushFlow’s Customer Analytics (RFM) ranks customers by Recency (how recently they bought), Frequency (how often) and Monetary value (how much), and labels each with a plain segment — Champion, Loyal, Regular, New or At Risk — so you know who to reward and who to win back.
Step by step
- Open the reportWeb: CRM → Customer Analytics (RFM). Optionally set a date range.
- Read the rankingEach customer shows recency (days since last purchase), frequency, monetary total, last purchase and a segment label.
- Act by segmentLook after Champions, re-engage At Risk customers, and nurture New ones — pair with segments to auto-tag them.
Frequently asked questions
Does RushFlow do RFM customer segmentation?
Yes. Customer Analytics ranks customers by recency, frequency and monetary value and labels each Champion, Loyal, Regular, New or At Risk.
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