How to compare expected deal value with actual revenue
Web
Updated Aug 2026
A deal marked “won for $10k” only matters if the money actually shows up. RushFlow’s Deal Revenue compares each won deal’s expected value against the real sales revenue it produced — by linking the actual sales to the lead — so you can see your realization rate and how much expected value is still unrealized.
Step by step
- Open Deal RevenueWeb: CRM → Deal Revenue. Each won lead shows its won value versus realized revenue.
- Link the salesUse Link sales on a deal to attach the actual sales it generated (candidates are that customer’s unlinked completed sales).
- Read realizationSee realized total, variance and realization % per deal and overall, plus total unrealized value.
Frequently asked questions
Can I see whether won deals turned into real revenue?
Yes. Deal Revenue compares each won deal’s expected value against the actual sales linked to it, showing realized revenue, variance and realization %.
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