How wishlists work on your store
Web
Updated Aug 2026
A wishlist lets shoppers save products to come back to — capturing buying intent you’d otherwise lose when someone isn’t ready right now. It also tells you what people want.
How it helps
Not every shopper buys on the first visit. A wishlist keeps their interest saved and brings them back.
- Shoppers save products for later
- They return to buy from their wishlist
- Popular wishlist items show demand
Where to find it
Web: wishlists are available on your storefront.
Combine with cart recovery and newsletters to bring shoppers back.
Frequently asked questions
Can shoppers save items to a wishlist?
Yes. Customers can save products to a wishlist and come back to buy them, capturing intent you’d otherwise lose.
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